CollegeSpring’s staff is dedicated to the belief that all students should have the opportunity to choose a four-year college education. You can learn more about the team below.
Dr. Yoon S. Choi
Chief Executive Officer
Dr. Choi joins CollegeSpring as Chief Executive Officer in September 2017. For more information, please visit our News & Announcements page!
Chief Operating Officer
Matt joined CollegeSpring after spending nine years with Reading Partners, a national elementary literacy nonprofit. Matt served as Chief of Staff from 2014-2016, leading a number of strategic initiatives and facilitating leadership groups and cross-functional projects. Prior to that, Matt led the organization’s field operational expansion from the San Francisco Bay Area into six states. Before joining Reading Partners, Matt was the director of scholarships at the University of California Berkeley Alumni Association where he built and managed the largest alumni volunteer program in the country.
Matt has a degree in economics and business administration from UC Berkeley. He attended Harvard Business School’s executive education program on performance measurement, and completed the Society for Nonprofit Management’s certificate series.
As COO, Matt leads CollegeSpring’s core business infrastructure functions and serves as a critical partner to the CEO, leadership team, and board.
Krystal O’Leary Flores
Southern California Executive Director
Krystal graduated from the University of California, Los Angeles with a degree in History and minor in Education Studies. After earning her teaching credential from UCLA, she began her education career as a History teacher in the Los Angeles Unified School District. Krystal went on to receive a Master’s Degree in Education from UCLA, where she studied urban education. During her second year of teaching, Krystal moved into education management when she became the Lead Teacher and Coordinator of a media-based California Partnership Academy. Under her leadership, the academy saw an increase in student population, graduation rates, and business/educational partnerships.
Krystal came to CollegeSpring in 2011 to launch academic year programs in the Los Angeles region. The success of that initial program allowed CollegeSpring to nearly double the number of students served in its second year of AYP implementation. Since then, Krystal has launched our Los Angeles office, codified our core program model, and standardized our seasonal staff training curriculum. Upon moving to the National Strategy and Impact Team, Krystal led the conceptualization and design of high-quality, data-driven, and innovative programs, supported program staff and program sites organization-wide, and developed systems and designed programming to ensure the successful onboarding and professional development of full-time programs staff across the organization. With over ten years of experience in education and a deep passion for CollegeSpring’s mission, Krystal stepped into the Executive Director role, where she leads fundraising, program operations, and staff management for CollegeSpring’s largest region.
Bay Area Executive Director
Kate Schwass is the Bay Area Executive Director of CollegeSpring. Previously, she served as the Director of Development for Envision Education, a Bay Area charter school network and was responsible for a $2M annual fundraising budget. During her tenure at Envision, Kate raised over $1.1M for new school growth in 4 months, as well as executed a new event that has raised over $500k in two years. Before her time with Envision, Kate served in various leadership roles in the Muscular Dystrophy Association (MDA), ultimately serving as the Regional Director of Northern California and overseeing fundraising and health care services at three district offices and five health care clinics. Prior to MDA, she worked at the Council on Alcoholism and Drug Abuse in Santa Barbara and the United Way of Santa Barbara County. Kate has a B.A. in Religious Studies from Westmont College.
Kate oversees partnership development, fundraising, site management, and program execution for the Bay Area region.
New York Executive Director
Russell has dedicated the majority of his career to working with social good organizations in the fields of educational access and success and international service-learning. He most recently served as the Associate Director for Strategic Partnerships at PENCIL, matching corporate volunteers and New York City public schools. From 2001-2009, Russell served as the Director of the Posse Foundation’s New York program. Previous positions include directing international volunteer programs for American Jewish World Service, corporate recruiting with TMP Worldwide, Director of People Strategy for Amisto, an adventure travel web site, regional and national volunteer management work with AFS Intercultural Programs, coordinating a statewide Americorps program for the Minnesota Department of Economic Security, and Regional Director for Amigos de las Americas.
Director of Curriculum & Training
Andrea oversees the development of CollegeSpring’s curriculum materials and content-related staff training materials.
Programs Data Manager
Tania began her career as a development associate at a domestic violence services agency in New York City where she parlayed her knowledge and experience in program planning, evaluation, and grant writing to help diversify funding sources. In this role, she was uniquely positioned to understand the importance of data in securing grants, obtaining contracts, and building community partnerships. Thus, she began to look for better ways in which to manage and incorporate data across systems and was tasked with building platforms to collect, record, track, and manage client outcomes in an efficient and cohesive manner. Tania’s shift into research and evaluation grew out of this experience and as Programs Data Manager at CollegeSpring, she oversees the quality of data collection and reporting efforts. Furthermore, she is in charge of ensuring staff is properly trained to administer and use data collection systems and tools. In this capacity, she supports the Strategy & Impact team to improve and broaden the scope of CollegeSpring’s reach through data-informed program planning, curriculum design, communications, and development.
As a graduate of Columbia University’s School of Social Work, Tania holds a Master of Science in Social Work degree and has worked in both clinical and administrative settings on issues pertaining to domestic abuse, family violence, HIV/AIDS, immigration, and alcohol & drug dependency. In the years prior to working at CollegeSpring, Tania was a Personal Advisor for Employment & Training for homeless youth in the United Kingdom. She also holds a Master of Arts in Literature degree from San Diego State University and has taught English as a Foreign Language in Japan.
As a classroom teacher for over five years, Katie has dedicated herself to creating strong, engaging and interactive lessons in a variety of content areas. After graduating from the College of the Holy Cross in Worcester, Massachusetts with a Bachelor of Arts Degree in Sociology with a concentration in American Sign Language and Deaf Studies, Katie moved to the west coast to attend Loyola Marymount University through the PLACE Corps program. She graduated from LMU with a Master’s Degree in Education as well as her California Teaching Credential. She has served as a curriculum coordinator for third through fifth grade at one of her school sites, developed Junior High Reading and Writing curriculum in alignment with the Common Core State Standards as well as a Junior High Science Curriculum in alignment with both the Next Generation Science Standards and the Common Core State Standards. Katie strongly aligns with CollegeSpring’s mission and has spent her career advocating for students and their success. She is passionate about designing meaningful learning experiences and engaging educational materials to ensure that all students have access to education.
As CollegeSpring’s Curriculum Coordinator, Katie creates and develops curriculum for all of CollegeSpring’s programs.
Development & Grants Manager
Amanda is deeply motivated by her ability to increase the impact of non-profit organizations through fundraising and strategic development. Her passion for this work began as an undergraduate at Boston University, where she founded a nonprofit that raised funds solely from student donations to build freshwater wells in Darfur. After graduation, she taught English in Shenzhen, China and was later awarded a fellowship in São Paulo, Brazil through Princeton in Latin America, where she designed and implemented a college admissions prep program for underserved students seeking admission to universities in the U.S. Following her fellowship, she moved to San Francisco, where she spent several years as an Institutional Giving Officer for United Way of the Bay Area and, most recently, as a Grants Consultant for San Francisco State University’s first-ever capital campaign.
At CollegeSpring, Amanda manages development operations and institutional fundraising efforts.
Martin manages CollegeSpring’s communications and marketing efforts.
His interest in education began while working as a writing tutor in college. He then served with the Peace Corps in Namibia, where he taught English as a Second Language and organized after-school programs with local NGOs. Before joining CollegeSpring, he spent several years in marketing and public relations in Silicon Valley. He holds a BA in English from UC Berkeley.
Megan’s motivation for ensuring greater access to educational opportunities was instilled while working as an Associate Project Director for Amigos de las Americas, developing service-learning trips for U.S. high-school students in Latin America. After working abroad, she relocated to the Bay Area and joined a social enterprise start-up centered on connecting marginalized artisans in the developing world with resources to grow their businesses, invest within their local economies, and provide skilled trainings and greater educational opportunities for the next generation. Most recently, Megan focused her skills on fundraising for non-profits throughout the Bay Area and Los Angeles. Megan holds a B.A. from UC Santa Barbara in Political Science and Spanish.
In her role as CollegeSpring’s Development Coordinator, Megan manages the donor database as well as gift processing.
Karen has spent the last 20 years in service of various nonprofit organizations in the San Francisco Bay Area. She has most recently been Director of Finance & Operations for Amazon Watch, as well as Chief Financial Officer for California Humanities. She appreciates the opportunity to learn about varied causes and missions, and the creative strategies that intrepid nonprofits employ to advance them. She enjoys helping fledgling organizations negotiate the challenges of growth, and she is excited to have joined CollegeSpring at this very juncture in its own development. She holds a BA in International Relations & Economics from San Francisco State University, and enjoys singing in her spare time.
At CollegeSpring, Karen oversees financial operations and strategy.
Programs and Development Manager, Southern California
Amy graduated Magna Cum Laude from Loyola Marymount University with a B.B.A. in Marketing and a B.S. in Economics. While completing her undergraduate degree, Amy began working with CollegeSpring as a Mentor, a Lead Mentor, a Campus Recruitment Director, and a Programs Intern. Social justice became a passion for Amy during her studies at LMU. During her senior year, Amy led an Alternative Breaks trip to Haiti, which inspired her to write her thesis on the ethics of international aid in Haiti for the University Honors Program. As a Mentor, Amy worked with over 100 students from low-income backgrounds on SAT preparation and college readiness. She also supported LMU Mentor recruitment efforts for CollegeSpring as a CRD and helped support the Programs staff as an intern.
Amy supports Southern California development efforts with grant writing, research, event planning, and board development. She also works with CollegeSpring’s Southern California programs team to ensure quality mentor recruitment, training, and support; and ensures quick turnaround of test results to students and partner organizations
Programs Manager, Southern California
Ashley is committed to uplifting communities of color. She’s worked as a science teacher in critical needs high schools of Mississippi through the Mississippi Teacher Corps and was the Site Director for a free SAT prep program in Holyoke, MA. In addition to her work in education, she’s managed marketing campaigns for Fortune 500 companies.
Ashley earned a Masters degree in Curriculum and Instruction from Ole Miss (hotty toddy!) and graduated from Amherst College, double majoring in Neuroscience and Latin@ Social and Cultural Identities.
Ashley helps with CollegeSpring’s SoCal programs and operations.
Programs Manager, Southern California
Jennifer never expected to attend college because work rather than school was a priority in her family. However, due to the influence and support of a close friend who encouraged her, she is now the first college graduate in her family.
She received a B.S. in Business Administration, specializing in Marketing with a minor in Economics from California State University of Los Angeles and now has over five years of experience in product, service and project management.
Her most recent endeavor was working with the United Peace Corps in Cameroon, Africa as a Community Economic Development Consultant. During her two years with the Peace Corps, Jennifer worked in youth development and focused on education, volunteerism and economics. Projects with these young people were most fulfilling because of her own experiences. The impact and importance of this work while in Cameroon gave her the incentive to continue on the same path when returning to Los Angeles.
Jennifer strives to be as influential as the person who encouraged her to continue her education and who mentored her during her college years. Jennifer is dedicated to finding a way for underserved young people to gain access to higher education. She works closely with CollegeSpring’s Southern California’s Programs Team, helping with mentor recruitment, training and support, and ensures quick turnaround of test results to students and partner organizations.
Talent Coordinator, Southern California
Nia graduated from San Jose State University with a B.A. in Spatial Arts and a Minor in Business. She strongly believes that the outreach programs she was involved in as a child opened her eyes to the opportunities that college offers. The product of a successful inner-city charter school, Nia reaped the benefits of smaller classroom sizes which created a communal environment. Nia aspires to continue her education with the goal of becoming an Art Therapist. This will allow her to invest much of her time developing low-income student programming, and to become an inspiring figure in her community through the healing power of the arts. CollegeSpring’s mission to provide mentors to high school students so that they can achieve their educational goals not only reflects Nia’s upbringing but matches her belief that the life of a child can be changed with one devoted role model.
Nia supports the Southern California team in assisting with all aspects of Southern California programs.
Southern California Office Manager
Programs Director, New York
Allyson began her career as an educator as an Americorps Member and full time teacher in Paterson, New Jersey for a yearlong service commitment. Working as a dedicated Language Arts teacher, academic tutor, founding Dance Team coach, and parent liaison, Allyson was able to see the benefits of community outreach within educational institutions. Allyson completed her term of service and shifted her focus to educational leadership and supporting schools by assuming the role of Deputy Campus Director of Citizen Schools, in the New Jersey region. After growing and learning how to best support teachers, parents, and scholars Allyson has thus worked in other school districts in New Jersey as an Academic Counselor for a TRIO program at Rutgers University-Newark Campus, where she managed undergraduate and graduate students who supported a total of 500 students. Allyson completed her master’s degree in Educational Leadership from Saint Peter’s University in Jersey City, NJ.
Allyson views herself as an integrated change agent who is committed to: empowering all scholars to build character, ensuring they develop mastery in 21st century skills, and providing access to high quality colleges and professional careers by creating diverse, engaging learning opportunities. She strives to guide youth to their full potential, meanwhile engaging families and community members to be more involved in the academic success of the youth. She is an advocate for education reform with the hope to narrow (and one day close) the opportunity and achievement gaps in America.
Programs Manager, New York
Siettah graduated from the University of Wisconsin with a B.A. in Sociology. Upon graduating, she relocated to Newark, NJ to serve as an AmeriCorps member in the Tutor Corps at Great Oaks Charter School. Siettah provided the students with daily small group tutorials and assisted the administration with the execution of programs that focused on homework help and test-prep.
Siettah’s experience in Newark sparked her interest in education. Upon completing the AmeriCorps program, she moved to the New York area and continued her work with students at VOICE Charter School. Her time spent with students, teachers and administrators inspired her to enter a program at a research institution focused on equality in education. She is currently pursuing an M.A. in Sociology and Education with a concentration in Policy at Teachers College, Columbia University. She plans to conduct research that will inform policy makers and positively affect our public school system.
Siettah assists with the day-to-day operations in the New York office and has broad interaction and responsibility across the programs team as a whole.
Programs Director, San Francisco Bay Area
Talent Coordinator, San Francisco Bay Area
Operations Coordinator, San Francisco Bay Area
Natasha graduated from Brown University with a B.A. in Development Studies and a focus on international education. After running a volunteer program in South Africa, she completed the Residence in Social Enterprise (RISE) Fellowship with New Sector Alliance in San Francisco. Natasha believes that higher education is an extremely powerful tool for changing the lives of young people and volunteers locally and virtually as a college adviser. Her passion for the nonprofit sector and college access led her to CollegeSpring, where she is excited to contribute to making college a reality for students across the Bay Area.