At CollegeSpring, we equip schools and teachers with the tools to help students confidently prepare for the SAT and ACT. These tests are a critical part of college admissions, and every student deserves a chance to prepare. Yet test prep courses and private tutoring are often costly or hard to access. Our programs reduce this inequity by bringing high quality test preparation into schools. We build Test Confidence™ by training, supporting, and providing ongoing coaching to teachers at our partner schools to deliver the CollegeSpring curriculum to their students. Since 2008, CollegeSpring has helped provide school-day test prep to over 40,000 students across the country.
ABOUT THIS ROLE
The Marketing and Communications Manager is critical to ensuring the Development & Communications (DevComm) team functions optimally and positions CollegeSpring to meet ambitious multi-year goals. The Marketing and Communications Manager will play a key role in developing institutional strategy, driving CollegeSpring’s brand and elevating its profile within differentiated audiences, including funders, partners, media, and the general public, with a heightened focus on our priority markets, Texas and Michigan. This role will serve as the organization’s content guru- from implementing brand guidelines to creating organizational materials and managing CollegeSpring’s social media platforms. The Marketing and Communications Manager reports to the Director of Development under the Chief Growth Officer. This position currently has no direct reports; however, as CollegeSpring continues to grow it may manage additional positions.
WHAT YOU’LL DO
Marketing and Communications
- Coordinate and develop external communications that expand public awareness of CollegeSpring’s programs and services and strengthen fundraising and partner sales.
- Manage CollegeSpring’s externally and internally facing content and communications, including all social media platforms, campaigns, website and blog, promotional materials, digital newsletter, and annual report–with the goal of increasing engagement, brand awareness, and philanthropic support.
- Draft communications that reflect the voice of CollegeSpring leadership, including the Board, CEO, and/or staff on the Leadership Team.
- Maintain, update, and improve CollegeSpring’s website; track and analyze data related to website usage and online giving.
- Coordinate the design and distribution of CollegeSpring’s print and electronic materials, including one-pagers, brochures, case studies, event invitations, and reports.
- Research priority markets by analyzing market trends, competitors, and pricing and create and implement plans for target markets.
- Generate online traffic to create new opportunities that elevate CollegeSpring’s brand to partners, funders, and communities on the local and statewide level.
- Manage relationships with press and other media outlets, pitch stories, and field requests for information and interviews.
- Lead communications and marketing support for special events, fundraising campaigns, conferences, and speaking engagements.
- Implement and manage the CollegeSpring brand guidelines (e.g., logo, colors).
- Manage content creation for communications channels and collateral, including managing consultant and vendor deliverables when needed.
- Create processes for collaboration with staff to assemble program data, messaging, and stories from the field. Synthesize information to help create impactful messaging and storytelling.
- Manage targeted agendas for meetings to support the CEO and leadership team in fundraising efforts.
- Assist with creation of annual Advancement Plan and new programs/tools.
- Create systems for internal operations, interdepartmental communications, progress-to-goal tracking, historical data, and fill data requests as needed.
- Ensure optimization of Salesforce for relationship management.
HOW YOU’LL DO IT
The Ideal candidate will demonstrate the following:
- Mission and values-driven: You hold a passionate commitment to and a sense of urgency for the support of teachers, along with a belief that all students can achieve at high levels. You are motivated by working in an environment where we live out our core values daily.
- Communication: You are adept and creative in all forms of communication and able to apply the right communication mode and style to the situation. You leverage emotional intelligence and knowledge of people to tailor communication to audiences, both internally and externally, at varying levels of seniority. You have a strong awareness and command of non-verbal communication and self-presentation. You have strong listening skills.
- Problem Solving: You are open to different and new ways of tackling challenges and a willingness to modify one’s preferred way of doing things. You are calm under pressure and able to think analytically and logically through stressful situations. You are adept at including stakeholders in the problem-solving process. You use flexibility and openness to failure and willingness to try multiple solutions. You have the ability to bring critical thinking and informed assessment to all aspects of work. You have the ability to build from the ground up and also make changes in something established, especially by introducing new methods, ideas, or products.
- Relationships: You are able to anticipate the needs of people and proactively act. You have the ability to respond to stakeholders in an empathetic and compassionate way that values the relationship. You build strong internal relationships. You have the ability to empathize and see others’ perspectives.
- Data Analysis: You have the ability to interpret numbers, reports, data and trends and use that to inform decisions, program improvements and communication. You have the ability to find trends in data and translate those trends into strategic recommendations.
- Collaboration: You have a strong respect for different thoughts and opinions when approaching a project. You have the ability to fill in the gaps and highlight areas that others may have missed. You have the ability to communicate with different people and teams and manage communication from others – all while committed to a shared outcome.
- Project Management: You take initiative to move forward on projects; proactively seeks guidance rather than waiting for direction. You have the ability to tackle large complex projects by breaking them down into project plans and managing diverse groups of internal and external stakeholders to achieve timely success. You have the ability to manage up.
EXPERIENCE AND QUALIFICATIONS
- Passion for the mission of CollegeSpring and belief that a focused intervention at a critical point in a student’s life can change that student’s trajectory. Knowledge of the landscape in college access and education reform is ideal but not necessary.
- Dedication to Antiracism and equity work.
- Excellent communication, persuasive writing, editing and presentation skills.
- Strong project management, deadline-driven time management, coordination, and organizational skills.
- Excellent analytical skills; able to quickly grasp and effectively communicate complex concepts.
- Self-starter; takes initiative.
- Demonstrated success working in fast-paced, rapidly changing environment
- Demonstrated ability to excel in a team-based environment.
DETAILS ABOUT THE ROLE
- Compensation for this role is competitive and in alignment with nonprofit roles in major U.S. markets. We will share the details of compensation for this role in initial conversations.
- Compensation includes a generous benefits package including health, dental, vision, life, STD, LTD, retirement plan, and PTO/holidays.
- CollegeSpring is committed to providing flexible working arrangements for parents, caregivers, and all team members, particularly given the ongoing pandemic.
- This role is remote and can be done anywhere in the U.S.
- We are actively working to build a diverse team; people of color, people from working class backgrounds, LGBTQ folks, and people with disabilities are strongly encouraged to apply. We are an equal opportunity employer and do not discriminate based upon gender, race, national origin, disability, age, religion, sexual orientation, or gender. We encourage you to review our anti-racism stance.
HOW TO APPLY
To apply, please click on this link.