CollegeSpring Test ConfidenceTM Branding Wins Marketing and Communications Award
Oakland, Calif.–Jan. 17, 2019–CollegeSpring, a national nonprofit that partners with schools to provide SAT and ACT prep to students from backgrounds underrepresented in higher education, has received a MarCom Platinum Award for its recent strategic communications campaign, Test ConfidenceTM.
The MarCom Awards recognize excellence in marketing and communications and are administered by the Association of Marketing and Communications Professionals. All entries are peer-reviewed by creative professionals in the marketing and communications fields. The Platinum Award is the highest honor awarded by the AMCP, with only 15 percent of entries winning the award.
CollegeSpring’s Test ConfidenceTM campaign communicates the organization’s approach to standardized test preparation for students who are historically underrepresented in higher education, including students from low-income backgrounds, students of color, and those who would be the first in their families to attend college. Test ConfidenceTM sits at the intersection of the skills, knowledge, and motivation students need to perform well on the test.
CollegeSpring’s approach combines these three elements, focusing on substantive academic content in math and reading (skills); lessons about the college application and financial aid process (knowledge); and social-emotional learning techniques, such as goal setting and growth mindset (motivation). The result for students is confidence to approach standardized tests as opportunities rather than as barriers to college admission.
CollegeSpring’s TestConfidenceTM campaign was nominated by Innovation Protocol, a brand strategy, design, and marketing firm that worked closely with the organization during its 2018 rebranding.
CollegeSpring also received an honorable mention award in the website redesign category.
Read more about CollegeSpring and Test ConfidenceTM here.