We are a team of educators, social justice advocates, and lifelong learners. Led by our experienced Leadership Team and dynamic Board of Directors, we are striving to expand opportunities for equitable test prep nationwide.
Our Leadership Team consists of dedicated, experienced, and passionate people who are driven by our core values and eager to make a difference for teachers and students.
Yoon S. Choi, PhD
Chief Executive Officer
Dr. Yoon Choi has over a decade of leadership, management, and fundraising experience, primarily with organizations serving underrepresented youth. In 2020, Yoon was named a Presidential Leadership Scholar by the program led by the presidential centers of George W. Bush, William J. Clinton, George H.W. Bush, and Lyndon B. Johnson. She has published articles about testing and college access in Inside Higher Ed, The Hechinger Report, and EdSource. She earned her doctorate in anthropology from the University of California at Irvine, her M.A. from New York University, and a B.A. from Scripps College.
Head of Programs
Lori Gully is adamant that CollegeSpring products and services meet the needs of our partner schools and the students they serve and is accountable for making it happen. Lori recently served as the Instructional Design Manager at the University of Florida’s Lastinger Center for Learning following nearly 20 years at Florida Virtual School (FLVS). She also sprinkled in professional experiences at Pamoja Education in Oxford England, supporting online IB; Junyo, a start-up building personalized learning experiences; customer service management for Houghton Mifflin Harcourt’s Trade and Consumer divisions; and a year at the family business, overseeing mystery shopping operations for banks. Lori began her career as a high school English teacher and IB Coordinator in southwest Florida and has delivered presentations and keynote addresses across the globe, focusing on organizational culture and hiring practices to support student achievement. Lori earned her B.S. in Secondary English Education from University of Central Florida and a M.Ed. in Educational Leadership at University of West Florida. She also holds professional certifications as a Project Management Professional and a Registered Corporate Coach. When she’s not at work, you’ll find Lori pulling weeds in her butterfly garden or making junk journals while listening to audiobooks.
Board of Directors
Our Board of Directors is composed of diverse industry and business leaders, educators, researchers, and philanthropy experts from across the country whose passion for our mission guides their advocacy efforts and support.
Susan Goss Brown,
Chief Diversity, Equity & Inclusion Officer, Leukemia & Lymphoma Society
Susan Goss Brown is a long-time advocate for change and community engagement; her key priorities are working to clear a pathway for women, girls, and underserved communities through supporting organizations that are working to eliminate systemic racism. As Chief Diversity, Equity and Inclusion Officer for the Leukemia & Lymphoma Society, Susan blends her extensive experience in corporate operations, philanthropy, and leadership to propel the organization forward as well as oversee the national field chapters. Having spent more than 25 years with Gap Inc., Susan is also an apparel retail and operations expert and led corporate social impact and philanthropy as President of Gap Foundation, overseeing the Foundation’s strategies, disaster response, global employee volunteer efforts, and the operation of its signature programs. Susan currently sits on the Advisory Board for the Center for Equity, Gender, and Leadership (EGAL) at the Haas School of Business at the University of California, Berkeley.
Chief Product Officer, Stride
Aaron Lemon-Strauss has built a career leading digital product development that supports student educational outcomes. He currently serves as a consultant to educational nonprofits, mission-focused startups, and a large state educational agency. All are connected by an interest in creating systemic change that propels more students into high-quality post-secondary education and supports them as they complete their programs. Before starting his consulting work in 2021, Aaron joined College Board in 2014 to lead the development of Official SAT Practice on Khan Academy. As Vice President of College And Career Access, Aaron led digital efforts to clear a path for students to college and career success with responsibility for tools such as Big Future and ACCUPLACER. Previously, Aaron held leadership roles at Kaplan in digital product management, sales, and educator support. Aaron lives in Washington, DC with his wife and two children.
Partner & Vice Chairman, Edgewood Management
Alex Farman-Farmaian is Vice Chairman, Partner and Portfolio Manager at Edgewood. He joined in 2006 and helped implement the current valuation approach of the Edgewood Investment Committee. Alex is an analyst on portfolio companies, served as Director of Research, and produces the “Economents™”, a periodic economic and financial markets update for clients. Prior to joining Edgewood, Alex was for 19 years a senior member of the Portfolio Management team at W.P. Stewart & Co. where he chaired the Investment Oversight Committee. He is a member of the Council on Foreign Relations (CFR – NY), the World Presidents’ Organization (WPO), and serves as a Trustee of the International Women’s Health Coalition (IWHC), an organization that promotes access to health services and fundamental human rights of women and girls around the world. Alex was formerly President of the Princeton Club of New York, is a member of the Economics Club of New York, and is on the board of Kalinat S.A., a potato chip manufacturing company in Caracas, Venezuela. He received a BA in Economics from Princeton University in 1987, and speaks fluent French, Spanish, Farsi and conversational Italian.
Young Professionals Board (YPB)
Our Young Professionals Board fosters leadership in young adults who commit to supporting the organization by expanding its network and assisting with special projects.
Bobby Christianson serves as co-chair of YPB and has dedicated his time to CollegeSpring since 2017. He is currently an Associate at Accel-KKR, a technology focused private equity firm. Prior to joining Accel-KKR, Bobby was an Investment Banking Analyst at Goldman Sachs. Bobby is passionate about mentorship and also participates in iMentor, a non-profit focused on mentorship and post-secondary education success. Bobby received a B.A. in Economics from UCLA.
Associate, IPV Capital
Justin Lutsch serves as co-chair of YPB and has dedicated his time to CollegeSpring since 2019. He is currently an Associate at IPV Capital, a technology focused investment firm. Justin is originally from Denver, Colorado and received his B.A. in Economics from the University of Colorado Boulder where he was a first-generation scholar.
Ali Mrani Alaoui
Associate Consultant, Bain & Company
Ali Mrani Alaoui has served as a member of YPB at CollegeSpring since 2020. He is currently an Associate Consultant at Bain & Company. Ali loves reading about technology, education and emerging markets. Ali is originally from Rabat, Morocco and received a B.S from the University of Toronto in Applied Mathematics.
Our Advisory Board reflects the growth of our organization and includes individuals whose leadership, expert knowledge, and generosity continue to guide the progress of our efforts.